Harvard Business Review
OCTOBER 4, 2011
Up until this point the innovation was just poking along. Kids could see what was happening more clearly and they went to work on it hammer and tong. The early adopters, often with some annoyance, gave way to later adopters. I haven't given this systematic study, so what follows is speculative.
Harvard Business Review
AUGUST 11, 2014
If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. My company was an early adopter, purchasing our first social ads in 2012. Some of these messages will resonate with followers; others wont.
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