Leading Blog

SEPTEMBER 23, 2013

Getting executives into a room and hammering out a contract doesn''t make a deal. This means priming the pump through joint sales calls and other marketing efforts. Once these early adopters are moving product, others will not be able to blame anyone but themselves for missing targets. Think Small.

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Succession Early Adopters Hammer Price 284

Harvard Business Review

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5

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Survey Execution First-mover Advantage Technology 12

Harvard Business Review

OCTOBER 4, 2011

Kids could see what was happening more clearly and they went to work on it hammer and tong. The early adopters, often with some annoyance, gave way to later adopters. With this contribution, the bands started a new round of experimentation in matters of sound, style, and sensibility. The innovation was now spreading.

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Early Adopters Hammer Innovation Charisma 13

Harvard Business Review

AUGUST 11, 2014

But for businesses seeking to market through social media channels  in real-time and with detailed reporting  native social ads represent a uniquely promising new frontier. My company was an early adopter, purchasing our first social ads in 2012. Advertising Marketing Social media'

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Advertising Media Audience Follow-up 9