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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging.

Survey 12
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When (and Why) to Pay for Tweets

Harvard Business Review

My company was an early adopter, purchasing our first social ads in 2012. Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain. But promoted tweets and sponsored posts appear right in users news feeds.