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Facebook's Scramble-and-Shake Strategy

Harvard Business Review

As someone who was a pretty early adopter, for a grownup, but doesn''t spend much time on Facebook now (I''m more of a Twitter guy), I''ve been an eager consumer of the Facebook-is-doomed literature. So let''s get this straight: Facebook is either totally over , or all-powerful. Clearly, it can''t be both.