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Every Business Is Social (Like it or not)

Mills Scofield

Investment: Venture capitalists have traditionally funded for-profit businesses with a strong focus on ROI – Return on Investment vs. ROI m – Return on Impact (ROI m will be a forthcoming blog post). To most, the two ROIs are either incompatible or irrelevant.

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Organizational Alignment is the Key to Managing Change

Lead Change Blog

Empower Willing Change Leaders: The most successful change efforts include the early adopters and use internal, front-line change agents to sway the majority. Who are the willing? They are the few who raise their hand in support of any initiative – start with them.

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Prices are always relative… | Rajesh Setty

Rajesh Setty

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. So the best would be to set a higher price first and then get all the early adopters to get in the game. HELLO THERE AND WELCOME. You are a new visitor to this blog. Its even 100% free!

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It's Time to Cut Back on Social Media

Harvard Business Review

Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. Establishing ROI has always been the holy grail of social media. I recently got back from the New Media Expo in Las Vegas. Nor should they.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

While the question of correlation versus causation can be legitimately raised, a separate analysis uncovered some evidence that AI is already directly improving profits, with ROI on AI investment in the same range as associated digital technologies such as big data and advanced analytics.

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The Rise of the Digital CMO

Harvard Business Review

But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. That is leadership.

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