Whole Foods Market Needs More than Price-Tinkering
Harvard Business Review
MAY 22, 2014
To be clear, Whole Foods’s financials are still healthy: in FY 2013, its revenue was $12.9B, EBITDA $1.2B, and earnings per share increased by 19%. Even Wal-Mart has entered the game with Wild Oats products and, not surprisingly, a pledge to be 25% cheaper than national brands. As a result, its stock dropped by 19% in one day.
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