article thumbnail

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. billion, or 20.6

article thumbnail

Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your.

VBM 8