Harper Lee and Dr. Seuss Won’t Save Publishing
Harvard Business Review
JULY 24, 2015
However, it also risks hastening the decline of the publishing industry, because when authors (or celebrities) have built up enough of an independent fan base, they may well balk at accepting the standard 15% royalty on hardcover book sales or 25% of ebook sales, when they could earn up to 70% if they self-published. Certainly not.
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