Deciding “What To Sell” Comes First
The Horizons Tracker
JULY 23, 2023
When determining one’s marketing strategy, it’s tempting to get ahead of oneself and consider how to sell what you have. Research from the University of Texas-Arlington reminds us that exploring “what to sell” should always come first. According to Apple’s co-founder Steve Wozniak, the company originally intended to sell circuit boards containing its microprocessor chips.
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