Harvard Business Review

JUNE 8, 2012

Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Win or lose, I'll Have Another's situation provides useful lessons about business and markets. The first lesson is about adopting the inside versus the outside view.

Beyer 15

Beyer Tversky Price Kahneman 15

Harvard Business Review

JUNE 8, 2012

Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Win or lose, I'll Have Another's situation provides useful lessons about business and markets. The first lesson is about adopting the inside versus the outside view.

Beyer 10

Beyer Tversky Price Kahneman 10

Harvard Business Review

JULY 23, 2012

Those who see the world probabilistically seem to better navigate volatile environments because they are wired to embrace uncertainty. The psychologists Daniel Kahneman and Amos Tversky demonstrated quite convincingly that we human beings are not the model-optimizing "rational" actors that many economists historically believed we are.

Uncertainty 13

Uncertainty Tversky Kahneman Self-aware 13