Harvard Business Review

MARCH 23, 2011

An organization's overhead might be consistently high for any number of reasons: obscurity of the cause, a long-term strategy at work, educational efforts not labeled as services, and so on. Often we hear that a telemarketing firm takes 90% of what it raises. But it's an amateur analysis that ignores the telemarketer's costs.

Proposal 12

Proposal Telemarketing Hammer Report 12

Harvard Business Review

APRIL 17, 2015

The study found that by a factor of 3 to 1, B2B buyers want to self-educate themselves by going to sellers’ websites to learn about offerings, and a majority of buyers prefer to make purchases online. Reimagine, retrain, and redeploy your sales people.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

FEBRUARY 5, 2015

Their focus is on securing and recognizing large gifts mainly from high-income, educated, older donors through year-round campaigns and solicitations of funds. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise? The Profit Proposition. The People Proposition.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8