Efficiency Management Sharpe Tversky 
Harvard Business Review
JUNE 8, 2012
Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978. The first lesson is about adopting the inside versus the outside view. That's about a 40% rate.
Harvard Business Review
JUNE 8, 2012
Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978. The first lesson is about adopting the inside versus the outside view. That's about a 40% rate.
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