In the CEO Afterlife

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The Bull who withstood the Monster

In the CEO Afterlife

The irony in Red Bull’s approach to publicity is a new business that may very well exceed energy drink sales. Two similar products, two strategic paths, two successful energy drink companies. Yes, in the energy drink market there is more than one way to skin a cat. This is game-changing thinking by new-game entrepreneurs.

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A Monster of an Idea

In the CEO Afterlife

Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. However, the energy drink category is not about product differentiation. And despite the marketing muscle of these giants, Monster is a far more successful energy drink enterprise.

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Learn to Teach. Teach to Learn

In the CEO Afterlife

More recently, I delved into the business of “cult” energy drink brands, Red Bull and Monster, and I strongly advise anyone in consumer products or services to examine Red Bull’s strategies and culture. In the renewable energy market, global investment has increased from $33 billion in 2004 to $211 billion, 7 years later.

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The Difference between Strategists and Strategic Planners

In the CEO Afterlife

Strategists motivate employees to invest time and energy in the stated strategic direction. Strategic Planners build plans to pre-defined formats. In the case of BC Crown Agencies, the government format demands verbosity. Strategic Planners collaborate with management to uncover strategic direction.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. If the group I worked with is still there (which I highly doubt), they are now singing from the new parent’s strategic hymn sheet. This statement brings clarity.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Houweling’s latest challenge, other than managing increased demand for their tomatoes, is adding a combined heat and power system to both its US and Canadian facility—a cogeneration initiative that will exceed the operation’s power needs and actually feed energy to the grid, eliminating waste.

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One Young Doctor gives Prostate Cancer the Finger ? by David Bell.

In the CEO Afterlife

The eldest of 3 children, Riley grew up a high energy ADD kid, challenged by permanent hearing loss in one ear. One Young Doctor gives Prostate Cancer the Finger – by David Bell, Guest Blogger. by John • May 10, 2011 • Life , Marketing • 1 Comment. Acceptance into a prestigious Ivy League school in the United States.