Energy Golden Handcuff Marketing Technology 
Harvard Business Review
NOVEMBER 20, 2015
He is poised to become the leader in this segment of a multi-billion dollar market. But entrepreneurial know-how and energy can work very effectively in the context of plugging-in as a supplier, as Steve Cronce and thousands of others are learning. The challenge is to cast off the handcuffs while keeping the gold.
Strategy Driven
MARCH 11, 2011
Yet, when the company shifted from being an energy supplier to the hucksterish energy trader, the charitable activities were dispensed with. ’ It fostered a false sense of security for employees, paying higher salaries than the marketplace, thus keeping employees dependent upon the system via golden handcuffs.
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