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How to be Remarkable

Rajesh Setty

Let’s suppose that the two skills are marketing and storytelling. You need to be REALLY listening to what they are saying and watching where they invest their time and energy to understand where they are going. Think about the old adage – “if you have a hammer, everything looks like a nail.”

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What Do You Need To Know As A First Time Business Owner?

Strategy Driven

For example, you need to be researching the market, constantly and extensively, whilst you continuously network with potential investors, walking into meetings with all the right facts and figures in your pocket. And if you can hammer home the use of your business in the current economy in only 30 seconds or less, the more’s the better!

Hammer 51
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Is America Losing Its Edge in Clean-Energy Tech?

Harvard Business Review

companies are outperforming their overseas counterparts: Clean-energy technologies. The clean-energy field is evolving rapidly. The United States has played an enormous role in the expansion of these segments and is the world's largest generator of renewable energy outside of conventional hydropower.

Energy 11
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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 310
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Creating Customer Focused Teams, Part 2

Strategy Driven

Performance standards hammered out. Enthusiasm and energy levels increasing. A lot of internal strife and no sense of mutual accountability. Task driven but a lot of individual agendas. Performance standards are not agreed upon. Stage 3 – Getting Behind the Game. Increasing ownership of those standards. Focus on customers.

Team 64
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Don’t Overlook the Small Brands You Already Own

Harvard Business Review

But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. This is in keeping with the Japanese proverb, “The nail that sticks out gets hammered down.” Consider the SweeTarts brand from Nestle USA.

Brand 10
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An Inside View of How LVMH Makes Luxury More Sustainable

Harvard Business Review

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.