In the CEO Afterlife
AUGUST 29, 2011
billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. In the petroleum industry where access to oil is tight, Exxon Mobil and Royal Dutch Shell say they are adjusting their strategies to meet the growing demand for alternative energies.
Chartered Management Institute
NOVEMBER 15, 2023
Digital event: Deep Dive into the Energy Sector In case you missed it, the CMI APAC Regional Boards recently delivered a Deep Dive into the Energy Sector Digital Event.
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N2Growth Blog
APRIL 2, 2010
Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice. If you believe the hype, social media will immediately solve all your problems and require no time, energy or effort on your part. Thanks for the great insights Rob.
Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
Harvard Business Review
JUNE 5, 2017
Moreover, fretting about positive publicity may be wasted energy, according to our research. This doesn’t mean that “All press is good press,” but that press is a good sign your company is successful enough to attract newsworthy, skeptical coverage that goes beyond PR puff pieces. compared to 2.6%
Harvard Business Review
MARCH 24, 2015
Schultz is already well-known as one of this generation’s CEO activists, a group which includes Goldman Sachs’ Lloyd Blankfein , Duke Energy’s Jim Rogers , and Google’s Eric Schmidt — and other high-ranking corporate leaders like Facebook’s Sheryl Sandberg.
Harvard Business Review
APRIL 28, 2015
“We were Abelson-Frankel, yet operated as two separate agencies.” As the agency grew, Bud appointed an agency leadership team and focused his energies on scaling up the company’s unique value proposition. ” Bud sought outside counsel on the fairest way to fix the issue, namely, to break up the partnership.
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