Engineering Ethics Prahalad Technology 
Marshall Goldsmith
NOVEMBER 7, 2011
CK Prahalad or Vijay Govindarajan), most - including me - are not. They replied, "He is not updated on recent medical technology." It won't turn bad doctors into good doctors or bad engineers into good engineers. Second, when leaders commit an ethical violation they should be fired - not coached.
Harvard Business Review
NOVEMBER 13, 2012
Zeitgeist, German for "spirit of the time," is the complex interplay of economic, technological, political, and social forces that can determine which ideas will flop and which will fly in a particular moment. So what did Hamel and Prahalad add? How Ethical Are You? Tune Your Idea to the Zeitgeist. Link the New to the Old.
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