Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. So far, Facebook's key battleground has been in online marketing. market, which reached $8.88 Email and search are two of the most used and most effective marketing tactics.
Lead on Purpose
NOVEMBER 30, 2010
They focus on this marketing campaign or that new technology, and lose track of what’s most important. Provide clear direction: One of the key directives for products managers is to provide clear direction to the engineering/development teams. It’s not impossible, however. Make customer calls and customer visits often.
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Lead on Purpose
DECEMBER 6, 2010
Here are the key roles that are crucial to your success as a product manager, and why they are important: Engineering/QA: The relationship with the engineering/development team is paramount for product managers. With this information marketing communicates the product effectively to customers and the market in general.
Lead on Purpose
NOVEMBER 4, 2009
— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. Following these three things will help you progress from your work as an engineer (or support or SE or any other job) to becoming a successful product manager.
Lead on Purpose
MARCH 8, 2010
Innovative engineers are recognized for their inventions. Instead we should embrace it and make sure that through our hard work and strategic insight we create great products that help development, marketing and sales receive high praise and recognition for their work. CEOs are praised for their vision.
Lead on Purpose
NOVEMBER 6, 2010
Product managers rely heavily on other people — engineers, sales people, support, etc. This powerful statement comes from Tommy Spaulding in his new book It’s Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships.
Lead on Purpose
AUGUST 25, 2009
Teenagers and cars: When parents buy their teenager a brand new car for his 16th birthday, he’s no doubt happy to have the car, but too often doesn’t take good care of it and crashes it or burns up the engine (or does something else to ruin it). Theme: Digg 3 Column by WP Designer.
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