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Don’t Coach Integrity Violations – Fire Them!

Marshall Goldsmith

Almost all of the people I know who call themselves executive coaches are coaches in the area of leadership behavior. There are a few very excellent coaches in the corporate strategy domain, for instance Vijay Govindarajan and Michael Porter. I’m in the 90%, and what we do is help leaders achieve positive, lasting change in behavior.

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Your Leadership Mission Should Fit on a T-Shirt!

Marshall Goldsmith

For instance, Vijay Govindarajan, who does an excellent job of helping at the corporate strategy domain. When I say most, I mean upwards of 90% of people who say they’re executive coaches have backgrounds in psychology or organizational behavior. Behavioral coaching only solves behavioral issues.