Strategy Driven

OCTOBER 21, 2016

It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.

Chief Operating Officer 50

Chief Operating Officer Short-term Strategic Fit Restructuring 50

Strategy Driven

MARCH 2, 2021

Criticism is a natural part of operating in business. Credibility is essential to any business’s success, and this is particularly true for companies operating online. It is one of the best ways to get your brand noticed and ensure that you rank highly in search engines. Addressing Criticism. Gaining Credibility And Trust.

Reputation 65

Reputation Management Media Brand 65

Harvard Business Review

MAY 31, 2016

It seemed as though everybody from the best-known software giants to basic industrial parts providers was marketing a “latest technological breakthrough” — even if it amounted to little more than a new sensor attached to an old piece of equipment. Operations in a Connected World. ” Insight Center.

Operations 8

Operations Lean Manufacturing Technology Software 8

Joseph Lalonde

JANUARY 3, 2023

Know Your Market. They’ll have different competition and potential customers, completely different markets. You’ll need to know as much as possible about your market to lead your car dealership to success. It dictates whether you should see family vehicles or more high-end sports cars, for example. Figure Out Marketing.

Succession 156

Succession Word of Mouth Marketing Talent Management Learning-by-Doing 156

Strategy Driven

NOVEMBER 7, 2013

During this time, an engineer named Taiichi Ohno (known today as the father of Toyota) began the task of building a new capacity for Japanese industrial production. So where Ford incorporated everything into one integrated mega-plant, Ohno designed operations for a network of factories.

Ohno 50

Ohno Productivity Products Six Sigma 50

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. The geofilters combined amusing visuals and messages with the web address of Snapchat’s job page, all in the hope that a Twitter engineer taking a quick Snapchat break might come across the targeted “Fly Higher!

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JUNE 17, 2016

They do so by building powerful growth engines. If you build a robust growth engine on a strong foundation, rather than seeking individual opportunities, you can be confident knowing that sustainable expansion will follow. Consider the sports apparel company Under Armour. Where are the markets with opportunities?

Company 8

Company Engineering Apparel Survey 8

Strategy Driven

SEPTEMBER 19, 2011

Fighter Pilots and Special Operations teams have discovered and used a secret to continuous improvement – a tool every enterprise can benefit from. Keep your company fighter-pilot agile in any turbulent or changing market. They must close the gap between what was true about the market yesterday and what the new truth is today.

Six Sigma 57

Six Sigma Learning-by-Doing Training Tools 57

Leading Blog

SEPTEMBER 4, 2015

all of these things I experienced and developed to one degree or another through sports. And when the discussion is about team sports, coaching, leadership, chemistry, relationships, role players, and all-stars become a natural part of the conversation. the skills I call on every day.

Team 150

Team Sports Self-aware Strategy 150

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

JULY 10, 2012

The best CEOs call on their management toolkit to transform sales into a growth engine by focusing on three actions in particular: Crank up the analytics. You also need to push sales organizations to find overlooked pockets of growth in "tapped" markets. Make sales a team sport. But cutting cost does not mean cutting revenue.

CEO 15

CEO 360-Degree Feedback Contract Manufacturing Supply Chain 15

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 10, 2017

In Precision’s case, good tactical performance required developing rules, checklists, and standard operating procedures and then following them closely. A great salesperson will operate much more efficiently with a defined process for reaching out to prospects. We made a number of operational changes to the call center.

Organization 10

Organization Tactics Call Center Metrics 10

Harvard Business Review

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Persuasive Powerhouse

OCTOBER 24, 2010

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Now, back to your point, throw in a class after work and studying for an eight hour professional engineering exam it makes it pretty difficult to exercise and eat healthy. Energy levels are also affected.

Learning-by-Doing 185

Learning-by-Doing Blog Class Open-book 185

Harvard Business Review

JULY 17, 2015

While both had top people, one was dramatically more successful in the market. You see it in business, in sports, in creative endeavors from movies to magazines. And then there are great sports examples, including Kyle Busch’s amazing six-man NASCAR pit crew. You can and should create an A-team.

Team 8

Team How To Efficiency Groupthink 8

Strategy Driven

NOVEMBER 21, 2011

Since 1969, Communispond has helped over 600,000 client associates – including CEOs, board chairs, sales leaders, sports, media, and political figures – to achieve business goals by communicating with clarity and power. Check out the search engines for ‘little known facts about …’ or ‘trivia about …’ for ideas.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

AUGUST 2, 2011

We compete with other kids in sports. In reality, each country needs the other to succeed in order to thrive — to finance growth, secure export markets, train talent, transfer technology, and more. For example, pharmaceutical firms license compounds to each other and co-promote products in different markets.

Apparel 15

Apparel Pharmaceuticals Finance Licensing 15

Harvard Business Review

APRIL 26, 2013

There is a growing sense that so-called lean start-up techniques — developing a minimal viable product, learning in the marketplace, and pivoting based on market feedback — can help to unleash this potential. Studying the book market then led Bezos to locate his company near some of the major book distributors.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

MAY 3, 2018

There was no need to make a telephone call to a distant operator; all the farmer needed to do was log in and order. Farmers, alone for hours on end in the fields driving their tractors, looked forward to calling the operator to place their orders. Strava engineered social motivation for athletes. They enjoyed the company.

Simon 8

Simon Call Center Motivation Metrics 8

Harvard Business Review

FEBRUARY 2, 2011

That's why we gather in crowds for sporting events, political rallies, and mass celebrations on New Year's Eve. With "Friend Finder" — a sometimes controversial feature that automatically suggests people you might want to "friend" — Facebook operates a connection engine of unprecedented scale and scope.

Media 15

Media Short-term Taylorism Taylor 15

Harvard Business Review

JULY 20, 2011

It has also become a laboratory for reinventing some of the most intractable operating practices of "modern" management. You're invited to play a real role in influencing the destiny of the company by joining your colleagues in a stock market-based game called "Mutual Fun." Most people make innovation a contact sport," says Lavoie.

Innovation 12

Innovation Webinar Proposal Hamel 12

Strategy Driven

FEBRUARY 7, 2014

The Old Became the New Again… The original speed for phonograph records, as invented in 1888, was 78-RPM, which engineers determined to be the most ideal for sound quality. They came back in the 1980s as sport utility vehicles. Going downtown to do all of your shopping. Drive-in movies. Stores closed on Sundays. About the Author.

Planning 62

Planning Learning Curve Learning-by-Doing Budgeting 62

Strategy Driven

MARCH 31, 2011

Welcome to the paradigms that many of us have operated under for some time. Janitor | custodian | sanitation engineer. Housewife | homemaker | domestic engineer. Bat is sports equipment in baseball. Marketing can be either inward or outward. For some, these are stark new approaches. Ant is an insect.

Transportation 69

Transportation Consultative Film Strategic Planning 69

Harvard Business Review

APRIL 1, 2013

Ferose also encouraged his 4,000 plus employees — primarily engineers — to expose themselves to new environments and situations that would challenge their existing perspectives, unleash their innate ingenuity, and accelerate their learning.

Innovation 8

Innovation Attrition Software Globalization 8

Harvard Business Review

NOVEMBER 27, 2013

With the exception of custom-crafted luxury goods like bespoke tailored suits and mega-yachts, most of our purchases are still very standardized, and “customization” means picking the 256GB hard drive over the 128GB, or selecting the Sport Package for your new car.

Offshoring 8

Offshoring Productivity Products Competitive Advantage 8

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Consider the Scandinavian media firm Schibsted, which engineered an impressive digital transformation through a philosophy of connectedness. Bigger marketing budgets may not pay off.

Media 9

Media Advertising Fixed Costs Content 9