Will buyable pins turn Pinterest into the web’s new shopping mecca? That’s the question marketing and e-commerce professionals need to answer now that Pinterest has announced it will soon offer “Buy” buttons to let users buy products directly within its app. And while there are plenty of reasons to think that buyable pins could turn the platform into an e-commerce powerhouse, it stands a greater chance of succeeding if it adopts key features offered by other online retailers and search engines, such as Amazon, and adapts them to the unique habits of the Pinterest community.
How Pinterest’s Buy Buttons Can Change e-Commerce
The platform’s latest move has the potential to change how people shop online.
June 09, 2015
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.