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Women Will Come To The Fore In The Feeling Economy

The Horizons Tracker

Indeed, women software engineers significantly differ from men in terms of personality traits, which are related to higher job performance, ethics, and creativity. . “Companies should recruit more women to their development teams not only for obvious ethical reasons but because this will improve performance.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." Internally, your team can use social technologies to share information, build relationships, and get work done.

Metrics 18
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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. Having the team hear customer feedback firsthand was a big change, especially for the engineers. The feedback was hard for the engineers to hear, but it made a huge impact on them. In January 2013 the team came out with a “minimum viable product.”

Ries 10
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The Danger of Celebritizing Entrepreneurship

Harvard Business Review

There's no doubt technology entrepreneurship is becoming its own kind of celebrity. Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. As a result of all the attention, we have a phenomenon TechCrunch has dubbed " The New Silicon Valley Douchebag."

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The Danger of Celebritizing Entrepreneurship

Harvard Business Review

There's no doubt technology entrepreneurship is becoming its own kind of celebrity. Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. As a result of all the attention, we have a phenomenon TechCrunch has dubbed " The New Silicon Valley Douchebag."

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How GE Stays Young

Harvard Business Review

In 2009, GE’s transportation unit developed a new sodium battery for a hybrid engine for locomotives. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Product development: g etting closer to customers and moving faster.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. Models of leanness.