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Why Elon Musk’s New Strategy Makes Sense

Harvard Business Review

JULY 25, 2016

It outlined Tesla’s automotive strategy and it has been pretty much followed to the letter. The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment. Let’s quickly review the company’s history.

Strategy 8
Strategy Automotive Mass Marketing Business Model 8
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Why Dominating Your Category Can Be a Flawed Strategy

Harvard Business Review

FEBRUARY 7, 2018

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” ” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as relevant any more.

Strategy 12
Strategy Mass Marketing Business Model Brand 12
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