How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
But what's really going on is that Jeff Bezos has trained elements of the investment community to expect that low profits (or big losses) now represent investments that will eventually pay off, not signs of trouble. With Amazon, though, nobody emphasizes EPS. How has Bezos done this? The biggest holder, by far, is Bezos himself.
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