Remove Ethics Remove Examples Remove Goal Remove Health Care
article thumbnail

3 Things Healthcare Organizations Do Differently When It Comes to Advertising

Strategy Driven

In traditional financial marketing, the end goal is to benefit the company as well as its stakeholders financially. The end goal of healthcare organizations is to benefit patients. Therefore, marketing aims to sensitize the public on the importance of good health and excellent health care.

article thumbnail

How To Develop Employee Handbook

HR Digest

Employee rights and responsibilities (including privacy, health care, social security, leave policy, etc.) . Code of ethics . Be clear about the employee handbook; for example, a manual of company policies and procedures would be different from a list of employee expectations. . Company philosophy . Job requirements .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3M’s SVP of HR Kristen Ludgate on a Better Way to Attract Top Talent

HR Digest

For example, before launching a new performance review system this year – dubbed Performance Everyday and hinged on our culture elements – we used crowdsourcing and other tools to hear directly from 3Mers about how to best improve our approach. . How is 3M responding to the COVID-19 crisis? How is 3M responding to the COVID-19 crisis?

article thumbnail

The Costs of Racial Disparities in Health Care

Harvard Business Review

Leaders in government, business, and health care must address these persistent disparities at the national, state, and local levels, as both an ethical and an economic imperative. Promote a diverse health care workforce. Deliver patient-centered care. years in 1970 to 3.8

article thumbnail

Workplace Wellness Programs Could Be Putting Your Health Data at Risk

Harvard Business Review

January tends to be when we (once again) start to pay attention to our waistlines and health. Some employees turn to their company’s wellness program to achieve their weight loss goals; many employers now provide these programs in an effort to help employees maintain their health and to reduce health care costs.

article thumbnail

What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

article thumbnail

Ineffective Sales Leaders Can Cause Lasting Damage

Harvard Business Review

Consider two examples. Achieving goals was everything. He tolerated (and even encouraged) ethically questionable sales practices. Leaders who are intimidating can use their muscle to implement difficult changes that past leaders avoided — for example, an organizational restructure that disrupts an existing power hierarchy.