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The Guru's Guide to Creating Thought Leadership

Harvard Business Review

Creating and Capitalizing on the Best New Management Thinking. Part of our initial response was to rank management gurus according to the measurable influence of their ideas; we were the first researchers to use scholarly methods to do so. For example, a British study showed the precise ways in which management gurus in the 1980s U.K.

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To Profit from Doing Good, Start Small

Harvard Business Review

For example, GE has gone from despoiling the Hudson River to jumpstarting the electric car industry through its commitment to purchase tens of thousands of zero emission vehicles. But just because your company is not fully evolved on the social change scale doesn't mean that there's nothing you (as a manager) can do.