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To Profit from Doing Good, Start Small

Harvard Business Review

For example, GE has gone from despoiling the Hudson River to jumpstarting the electric car industry through its commitment to purchase tens of thousands of zero emission vehicles. Billions of poor and underprivileged people constitute the largest untapped market in the world. Prahalad called the bottom of the pyramid.

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Meet Your New R&D Team: Social Entrepreneurs

Harvard Business Review

As Steve Davis, former lead in McKinsey's Social Innovation practice and president of the global health NGO, Path, has said: "The best social innovations are not necessarily widely adopted. Consider these examples: 1. There are significant ethical issues with applying this model to HIV in the USA.

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The Social Franchise Model Works in Times of Uncertainty

Harvard Business Review

With ethical, networked leaders involved, a franchise model is the best way to keep an organization running in an unstable area where uncertainty or lack of trust can make it challenging for foreign organizations to operate and deploy funds. Find ethical, networked leaders at the local level. Local legitimacy leads to resiliency.