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Shared Value vs. Don't Be Evil

Harvard Business Review

Michael Porter and Mark Kramer's article in January's HBR tries to advance our world's shared values by arguing that doing right is the best long-term business strategy. But first, let's praise Porter and Kramer. Their article puts Porter's reputational weight behind an idea that in itself has, well, shared value.

Porter 14
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The Big Picture of Business: Leadership for the New Order of Business Part 1

Strategy Driven

It occurred to me that this was a talent to watch, as I was already familiar with established composers such as George Gershwin, Cole Porter, Irving Berlin and others. ‘What the World Needs Now’ – Ethics and social responsibility must be parts of the business strategy. He has advised two U.S.