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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. This approach very much links to social innovation and indeed conspicuous altruism. Because if a brand isn’t trustworthy, it’ll be rejected in favour of one that is.

Brand 189
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The Trust Issue

Strategy Driven

The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection. This approach very much links to social innovation and indeed conspicuous altruism.

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8 Traits of Ineffective Leaders | N2Growth Blog

N2Growth Blog

Lack of Focus and Follow-Through : Those leaders who lack the focus and attention to detail needed to apply leverage and resources in an aggressive and committed fashion will perish. The best leaders are focused on leading change and innovation to keep their organizations fresh, dynamic and growing.

Blog 420
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The Fallacy of No | N2Growth Blog

N2Growth Blog

The word no ends discussions, stifles creativity, kills innovation, impedes learning, and gates initiative. Parents are raising their children in the same fashion and we are breeding a world where people cant take rejection, and people or managers who do say no are bad or don't practice "intellegent leadership."

Blog 385
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Definition of Leadership | N2Growth Blog

N2Growth Blog

As I’ve said in other posts, great leaders have the innate ability to call on the right skills in a contextually and environmentally appropriate fashion. The Ten Commandments and the Sermon on the Mount are all the ethical code anybody needs.&# - Harry S. No single leader can possess every needed attribute. I Think Not.

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. It made sense, because we looked at the competition as our well-financed enemy, and so there was no way we could win at the spending war,” says Bell. “So

Brand 100