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Fashion Friends Make a Fresh Start :: Women on Business

Women on Business

More than that, we had confidence in the idea that we were truly going to be introducing a new kind of shopping experience to the fashion-forward customer. We did it because we knew we that we were ‘in the right,’ so to speak—that we had the skills, the knowledge, and the passion necessary for opening up an online retail business.

Fashion 124
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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

In today’s ever-changing and dynamic world, businesses no longer have the option of taking sustainability practices lightly if they seek to survive in the market. Sustainable business practices pave the way for a company’s longevity and survival in the market. So, what exactly is sustainability when it comes to a business?

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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one.

Brand 189
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Managing the “Great Expectations” of the Next Sales Generation

Women on Business

When it comes to tradition, the challenge today is how to motivate the next generation to work in old-fashioned (read: unsocial as in media and societal interactions) work cultures. I teach and advise Gen Yers — also known as Millennials (born after 1980) — at the university level in sales and business ethics.

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Partnership: A Crucible for Innovation

Lead Change Blog

Luca de Meo, as head of marketing at Volkswagen AG, created a series of two-day events called Marketing Works! which were solely aimed at creating a strong collaboration ethic and served as a chance for assembling people from all over the world who had deep histories of working separately or in the fashion of a linear fire brigade.

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The Trust Issue

Strategy Driven

This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation, hence leadership being so important. The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection.

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Knowledge is power

Lead on Purpose

This question was answered in a very interesting fashion on a on a podcast where Dr. Paul interviews Dayna Steele , a lively author and former rock-n-roll disk jockey in Houston. As the product manager, you are in a unique position to improve your company’s standing (i.e.

Power 100