Ethics Fixed Costs Industry Price 
Harvard Business Review
MAY 2, 2013
Last week over 100 leading cancer specialists signed their names to an op-ed in Blood , the journal of the American Society of Hematology, which lambasted the prices of cancer drugs that often exceed $100,000 annually. While pharma companies spend billions on research, the actual cost of manufacturing a treatment (such as a pill) is minimal.
Harvard Business Review
OCTOBER 6, 2014
It provides consumers with a viable, lower cost alternative to the manufacturer branded products. Tesco came to the party much later in the 1980s but ended up winning with its “good-better-best” private label lines, setting the industry standard for how to play the private label game. Aldi offers not just low prices, but convenience.
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