Ethics Globalization Innovation Prahalad 
Marshall Goldsmith
FEBRUARY 8, 2018
Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Deepa Prahalad – Focused on design and emerging markets. Mark Tercek – President and CEO, Nature Conservancy – world leader in global conservation. World Economic Forum – Global Leader for Tomorrow.
Harvard Business Review
DECEMBER 1, 2010
Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. As Jason Saul argues in his new book Social Innovation Inc. , Prahalad called the bottom of the pyramid.
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