Marshall Goldsmith

SEPTEMBER 26, 2011

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. I always teach that leaders who knowingly commit ethics violations should never be coached - they should be fired. When is "spinning" a message a good thing? When it is wrong?

Prahalad 110

Prahalad Credit Rating Short-term Long-term 110

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Mark Tercek – President and CEO, Nature Conservancy – world leader in global conservation. World Economic Forum – Global Leader for Tomorrow. Former Chairman and Chief Executive Officer Global Debt Registry (MHR). World authority on project management.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

DECEMBER 1, 2010

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Prahalad called the bottom of the pyramid. As Jason Saul argues in his new book Social Innovation Inc. , Educate your team.

Prahalad 15

Prahalad NGO Long-term Energy 15