The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
Part of our initial response was to rank management gurus according to the measurable influence of their ideas; we were the first researchers to use scholarly methods to do so. Shifting from Drucker's erudition and measured tone to Hammer's revolutionary and provocatively violent declarations ("don't automate, obliterate") was a bit dizzying.
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