CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

Self-aware 146

Self-aware Ethics Tools Finance 146

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. It was at that moment I realized the real power of one of Starbucks key business drivers, if not their most critical business driver – Starbucks sells products that cater to peoples addictive tendencies.

Marketing 366

Marketing Tactics Brand Ethics 366

Deming Institute

APRIL 7, 2016

Edwards Deming’s list of 14 points for western management : Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. In those cases where the slogan is actually used as a hammer to blame employees when results disappoint is when it does cause damage.

Deming 28

Deming System Incentives Short-term 28