Ethics Health Care Marketing System 
Harvard Business Review
MARCH 8, 2011
Editor's note: This post is part of a three-week series examining innovation in health care, published in partnership with the Advanced Leadership Initiative at Harvard University. But it always fails eventually, and when that occurs, our system, by and large, does a lousy job. All patients would designate health care proxies.
Harvard Business Review
JUNE 8, 2015
With its Emerging Businesses (EB) group (where one of us serves as President), Merck started a journey about three years ago with a core investment thesis: there are areas of growing unmet need in health care that intersect with its established competencies. Experimentation is vital.
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Harvard Business Review
JANUARY 30, 2017
He had extensive market knowledge and a stellar track record. He tolerated (and even encouraged) ethically questionable sales practices. When a health care company hired the wrong leader for a sales region, it took more than three years to rebuild the team and recover from the initial error of putting the wrong person in charge.
Harvard Business Review
MAY 25, 2017
Other firms have ventured down this path, including the conglomerate Wesfarmers , with its 200,000-plus staff, and the global hospital operator Ramsay Health Care. ” Take, as an example, the world’s largest mining company by market capitalization, BHP Billiton. Should soft measures be part of a CEO’s scorecard?
Harvard Business Review
JUNE 2, 2015
Leaders of many companies — in industries ranging from contract manufacturing, and software services to consulting and health care — tell us the same thing: “We want to move up the value chain.” defend against “attack from beneath” and maintain your reputation for ethical operations.
Harvard Business Review
APRIL 1, 2016
Too few businesses have sought to make a systemic approach to public policy an important dimension of their global posture. Their business school education and their initial experience within narrower company functions ( e.g., marketing, manufacturing, finance) may leave them unprepared. The stakes are very high. A needed a pproach.
Harvard Business Review
SEPTEMBER 5, 2014
” It’s no coincidence that this sounds like consumer marketing. Marketing concepts like brands, segments, value propositions and engagement are fertile metaphors for retooling HR , but there is also a more subtle lesson here. Consider this object lesson from marketing. Would they be delighted or disturbed?
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