Remove Ethics Remove Human Resources Remove Marketing Remove Software
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7 Effective Strategies for Managing Customer Data

Strategy Driven

Product development, marketing, and pricing, among others, are all influenced by the data the business has. It should not be confused with customer relationship management software. The main goal of a CDP is to improve marketing decisions by unifying online and offline data. Be Ethical. Use a Customer Data Platform.

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Playing the Long Game: The Employee Retention Process in HR

HR Digest

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. While it can feel like a localized issue, such market changes are just as possible in U.S.

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Building a Software Start-Up Inside GE

Harvard Business Review

This means that many organizations and their leaders are running as fast as they can to quickly build their software capabilities. CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over.

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Predict What Employees Will Do Without Freaking Them Out

Harvard Business Review

In the quest to improve productivity and work life, the information that companies can analyze about you at work is limited only by software. It’s no coincidence that this sounds like consumer marketing. Marketing often influences consumers through unconscious habits, as described in Charles Duhigg’s book, “ The Power of Habit.”

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Intuit develops financial and tax preparation software for small business, accountants and the general public.

Apparel 100
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The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

We just bought a piece of computer software. Ethics and standards… those are for chumps. Our human resources department takes care of that. In reality, no single market shift speaks completely for itself. Failing to make investments in future company success: I’m building a new house right now.