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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Deepa Prahalad – Focused on design and emerging markets. Formerly a leader in the automotive, retail, restaurant, media innovation and consulting industries. Co-author: Predictable Magic.

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To Profit from Doing Good, Start Small

Harvard Business Review

For example, GE has gone from despoiling the Hudson River to jumpstarting the electric car industry through its commitment to purchase tens of thousands of zero emission vehicles. Similarly, Nike went from being vilified for its unfair treatment of workers to being applauded for setting industry standards for overseas working conditions.