Ethics Innovation Market Segmentation Productivity 
Strategy Driven
DECEMBER 28, 2023
It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.
Harvard Business Review
MARCH 15, 2011
For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.
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