Ethics Innovation Prahalad Productivity 
Harvard Business Review
NOVEMBER 13, 2012
trade deficit with Japan grew through the 1980s, for example, influential thinkers increasingly focused on how managerial innovations used in Japanese firms might be imported and adapted in the U.S. So what did Hamel and Prahalad add? How Ethical Are You? Similarly, scholars in the U.S. As the U.S. Pick an Apt Objective.
Harvard Business Review
DECEMBER 1, 2010
Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. As Jason Saul argues in his new book Social Innovation Inc. , Prahalad called the bottom of the pyramid.
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