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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?

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CMI Highlights

Chartered Management Institute

Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. It could help boost pay equality Tips and tools to help you navigate the slippery slope of business ethics Lessons from Britain’s Most Admired Companies on leading with integrity Should pets be allowed in the office?

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The Making of Legends

Strategy Driven

Processes, trends, fads, perceived stresses and “the system” force adults to make compromises in order to proceed. I emceed concerts with stars like Elvis Presley, Duke Ellington, Ella Fitzgerald, Little Richard, Kenny Rogers, The Beach Boys, Roy Orbison, Simon & Garfunkel, Nelson Riddle, Dionne Warwick and Andre Previn.