How to Repair Your Reputation
Frank Sonnenberg Online
OCTOBER 26, 2021
There’s an old saying that bad news travels fast. With the advent of social media, the operative word “fast” doesn’t do justice to the speed at which bad news travels today. As Doug Larson, the columnist, said, “Bad news travels fast. The second common reaction is to launch a high-profile PR stunt to repair the damage.
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