Ethics Market Segmentation Marketing Trends 
Strategy Driven
DECEMBER 28, 2023
In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.
Harvard Business Review
MARCH 15, 2011
For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.
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