Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198

Media Press Release Discount PR 198

Strategy Driven

MAY 4, 2020

The team ethic truly counts for everything. However, your existing clients can also be used to leverage success in the world of marketing. The ROIs gained from this technique are huge. Now is the perfect time to make those winning connections at networking events or through their contact details and social media.

Outsourcing 67

Outsourcing ROI Entrepreneur Banking 67

Strategy Driven

MARCH 21, 2019

The team ethic truly counts for everything. However, your existing clients can also be used to leverage success in the world of marketing. The ROIs gained from this technique are huge. Now is the perfect time to make those winning connections at networking events or through their contact details and social media.

Outsourcing 52

Outsourcing ROI Entrepreneur Banking 52

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

JUNE 4, 2013

Nothing about markets or strategies — CEOs have canned answers for that kind of thing. It may end up someplace where laws, regulations, and ethics are highly questionable. Like the chairman of the joint chiefs, the CSO needs to enforce processes that will not be popular or aligned to a market-driven approach to tech strategy.

CEO 8

CEO CFO Offshoring Cost 8