Ethics Marketing Positioning Prahalad 
Marshall Goldsmith
SEPTEMBER 26, 2011
Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Praveen Kopalle – Associate Dean MBA Program, Signal Companies’ Professor of Management and Marketing at the Tuck School of Business at Dartmouth College. Co-author: Predictable Magic.
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