Ethics Marketing PR Public Relations 
Leading Blog
JULY 16, 2021
To counteract this cultural condition, Make It, Don’t Fake It is about “ethics, passion, confidence, pride, resilience, commitment, and survival in a business context. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lead Change Blog
DECEMBER 2, 2016
When asked about a subject that is not currently taught universally in school but should be, Eileen commented on the importance of education about ethics. I quit and never looked back. That was 36 years ago! They should demonstrate their integrity through their words and deeds.
Strategy Driven
NOVEMBER 11, 2021
Ethics have always been important in PR, but they have officially become more important than ever. The world is changing by a significant degree, and so is the public relations industry. Nearly every single PR organization follows a code of ethics. What Is Ethics? Why Is Ethics In PR Important?
Women on Business
DECEMBER 28, 2010
They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.
Women on Business
DECEMBER 7, 2010
20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.
Women on Business
JANUARY 11, 2011
Know the TV’s market. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Tell the producers how you are going to be able to help their audience.
Expert insights. Personalized for you.
266 
Let's personalize your content