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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 310
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Five Frequencies That Are Driving Your Culture (for better or worse)

Leading Blog

This can mean avoiding ethical shortcuts, hiring people smarter than you, delegating more, and helping prepare high performers for success beyond your team.”. They introduce the concept with a story: A traveler on an important journey comes to a raging river. Don’t push your people to the black market.”. Go long-term greedy.”

Long-term 373
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October 2020 Leadership Development Carnival

Lead Change Blog

Marcella considers: “ Engage – travel guide for change adventurers, is a great book for anyone looking at organizational change. Shelley considers: “ For the companies, I work with, I know their 2020 visions also did not include anything remotely close to a cease to all travel, live events, and in-person meetings.

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Reactive marketing: what is it and why should you do it

Strategy Driven

News travels fast, and is easily shared thanks to the increasing role of social media in the lives of consumers and the businesses they engage with. Reactive marketing capitalizes on newsworthy events as the inspiration for quick turnaround, and short-lived, ad campaigns. So what is ‘reactive advertising’ and why is it important?

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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Understand customer behavior.

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. The principle then travels down through the various functions, and ends at sea level with an individual’s daily “to do list.” The strategy I’ve grown to love and count on over a 45-year career is do less, better.