First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Strategy Driven

FEBRUARY 7, 2011

…And the Clients Went Wild! : And the Clients Went Wild! gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 2, 2017

I had to find a way to replicate Granovetter’s study in some form to see which networking ties matter in today’s media ecology. That’s a dramatic change from the 1970s, and the most obvious driver is our wildly altered media ecology.

Storytelling 14

Storytelling Wilde Film Learning-by-Doing 14

Harvard Business Review

OCTOBER 18, 2017

In this regard, trash-talking can be used as a motivational tool. However, these same trash-talking messages may prove disruptive for creative tasks, and they may prove to be particularly harmful when you need to make sure your employees do not cut ethical corners. And what about trash-talking a competitor?

Cooper 8

Cooper Motivation Class Creativity 8