Strategy Driven

JUNE 18, 2015

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. This heightened emotional state is working against commonplace sales tactics that are hyper-focused on getting to the close, rather than getting to know the consumer—and vice versa.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

OCTOBER 6, 2014

Troubles at Tesco, the UK’s leading retailer, are mounting. Tesco, the success story of the British retail scene for the last 20 years, has suddenly fallen from grace. Successful companies are notoriously prone to pursuing tactical fixes rather than confronting strategic problems. Ethics Global business Retail'

Retail 12

Retail Merchandising Discount Price 12

Harvard Business Review

JANUARY 20, 2012

But this reaction from SOPA's ostensible industry reveals more about the apparent effectiveness of this digital cause-related marketing effort than its legality, morality or ethics. After all, one industry's "dirty trick" is another's savvy guerrilla marketing tactic. Is this tactically brilliant but strategically unwise?

Tactics 14

Tactics Self-aware Politics Industry 14

Strategy Driven

NOVEMBER 1, 2010

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. To the general public, it has come to epitomize the dysfunction of Wall Street—the greed, risk and lack of ethics that drove profits over the last twenty years, but went relatively ignored until the recent collapse.

Brand 62

Brand Globalization Banking Long-term 62

Harvard Business Review

NOVEMBER 15, 2012

I appreciate that he goes against the cutting-quality tactics that, unfortunately, I've seen so many companies turn to in an age where fast fashion is the norm. How Ethical Are You? I really applaud Robert D. Austin's 2008 HBR article "High Margins and the Quest for Aesthetic Coherence." HBR's 90th Anniversary: Why Management Matters.

Storytelling 9

Storytelling Long-term Fashion Brand 9

N2Growth Blog

JULY 19, 2011

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Isn’t Starbucks using the same addictive business tactics as those industries listed above? Do you feel “Addiction Marketing&# is ethical? What about other fast food outlets?

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

MAY 2, 2013

These researchers opined that high prices are preventing patients from being treated, and they questioned the ethics of pharmaceutical companies. Making expensive drugs more accessible and getting pharma companies on board involves adapting pricing tactics successfully used by other companies in similar situations to help them sell more.

Discount 8

Discount Price Fixed Costs Pharmaceuticals 8