Harvard Business Review

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. To further illustrate the structure of a brand system, let’s look at the example of Nike. Ilka & Franz/Getty Images. But that kind of brand is a layer of communications. Insight Center.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

APRIL 3, 2018

But new uses of virtual health and digital technologies may help the industry manage these challenges. To explore the impact of virtual health in primary care, an Accenture analysis looked at the economic value of virtual health uses in three common care scenarios: an annual patient visit; ongoing patient management; and self-care.

Health Care 8

Health Care Technology Analysis Mayo 8

Harvard Business Review

DECEMBER 18, 2014

An example of this type of collaboration is VHA’s Upper Midwest Consolidated Services Center (USMCSC). The 42 members of this purchasing coalition formed in 2008 include Mayo Clinic, Swedish Covenant Hospital, and Sanford Health.

Health Care 8

Health Care Retail Mayo Pharmaceuticals 8

Harvard Business Review

MARCH 19, 2015

For example, companies can now use analytics to decide which sales representatives should get which leads, what time of day to contact a customer, and whether they should e-mail them, text them, or call them. For example, when IBM’s Watson computer played ‘Jeopardy!,’

Venture Capitalist 8

Venture Capitalist EVA Travel Technology 8

Harvard Business Review

JULY 1, 2013

Any company in a truly competitive market suffers an inevitable decline if it ignores this basic discipline for too long. Brands to the Mayo Clinic and U.S. Zara, the Spanish fast-fashion company, receives quantitative data and qualitative observations from store managers daily to better understand what customers want.

Mayo 8

Mayo How To Banking Budgeting 8

N2Growth Blog

JANUARY 10, 2017

This shift from the current Programmatic Era to the new AI Era will be transformative and disrupt companies and entire markets. The promise of AI is to shift the complexity of managing systems from the programmer to the program. To accomplish this, AI/Cognitive solutions will require entirely new skill sets and job descriptions.

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Positioning Company Engineering Incubator 150

Harvard Business Review

DECEMBER 15, 2017

aren’t taught management skills in medical school. A popular way of bringing physicians up to speed is to elevate them into management roles and team them with business executives. Fair or not, they believe it’s harder for leaders without clinical expertise to see how cutting costs impacts quality of care.

Training 13

Training Health Care Management 360-Degree Feedback 13

Harvard Business Review

JULY 6, 2016

But for Catalyst, the pharmaceutical company that purchased the North American rights to a slightly modified formulation of 3,4 DAP (Firdapse) in 2012, the drug represented a market opportunity to the tune of $300 million to $900 million annually ($60,000 to $100,000 or more per patient).

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Price Pharmaceuticals Company Health Care 14